COOP Retail Chain

At the end of 2005 the Management Board of CCU approved "The Concept for the Restructuring of the Commercial Activities within the CCU System”. The main goal of the Concept was to outline the directions for the reconstruction and modernisation of the commercial outlets, to unify their vision through the use of the uniform logo. A natural continuation of the Concept was the Handbook on the Functioning of the Commercial Outlets within the COOP Retail Chain, which was developed and approved at the end of 2006. It is aimed at the consumer cooperatives and cooperative unions within the CCU system. It outlines the main principles and rules on the reconstruction and modernisation of the shops. The external appearance, interior layout, organisation of the retail process in the shop, the optimal and rational use of the space, the proper arrangement of the goods in the shop as well as the obligations and right of the employees, their uniforms and badges are regulated through the Handbook.

Each shop within the COOP Retail Chain had a certificate evidencing that the requirements of the chain have been met.

Uniforms	Badges		Co-branded debit card